It is useful when you want viewers to imagine how what you offer is lived or used: a garment being worn, an object in a home, a moment of work. In Cantù, in the province of Como, we build the scene with setting, lighting and, if needed, models, in line with the tone of your brand.
Lifestyle photos work on websites, social media, campaigns and advertising material because they convey an atmosphere. For companies in Como, Brianza and Milan they are often the complement to product photos in the studio.
A fashion shoot is organised starting from the campaign objective, then defining mood, location, models, styling and post-production. From Cantù we follow every phase for brands in Como, Brianza and Milan, with an in-house team and our own equipment.
Styling and shoot set design are handled by the creative team together with the client, under the guidance of the creative direction. From Cantù, in the province of Como, we prepare looks, location, lighting and set-up before shooting day, for brands in Como and Milan.
Models for a shoot are chosen according to the brand, audience and role in the image, assessing naturalness and consistency with the campaign. Usage rights and releases must be defined in writing. In Cantù, near Como, casting is agreed before shooting.
To get consistent photos for a catalogue you need shared rules: the same light, framing, background and colour treatment for every product. In Cantù we set them in the brief and apply them in shooting and post-production, for companies in Como, Brianza and Milan.
The creative direction of a shoot is the choice of mood, style and tone of the images so that they tell the brand's story consistently. It defines light, colours, composition and setting based on your visual identity. We handle it in Cantù, in the province of Como, for companies in Brianza, Milan and Ticino.
