What matters is how well they fit the tone of the campaign, how natural they are in front of the camera and how consistent they are with the rest of your communication. In Cantù, in the province of Como, casting is part of shoot preparation and is agreed with you before shooting day.
Think about who you want to speak to: companies in Como, Brianza or Milan choose different faces depending on their customers.
The image and data of the people photographed must be handled with care: usage rights, releases and privacy (GDPR, and nLPD for Ticino) must be defined in writing with the parties involved and, if needed, with an adviser. For an overview see the privacy and GDPR page.
A consistent look and feel is built with clear rules on light, colour, composition and setting, set by the creative direction and applied to every shoot. In Cantù, in the province of Como, we help brands between Brianza and Milan maintain it over time.
A photo campaign for a collection is prepared by defining the message, channels and shot list before shooting, then consistent looks, locations and models. In Cantù, in the province of Como, we support brands in Como, Brianza and Milan through to post-production.
Worn photos convey style and movement, while the ghost mannequin shows the shape and details of the garment uniformly: the choice depends on the channel. The technique is defined at quote stage, from Cantù, for brands in Como, Brianza and Milan.
An annual photo plan starts by listing the needs of the coming months, such as products, events, team and campaigns, and grouping them into a few targeted shoots. NewVisibility builds it in Cantù with companies in Como, Brianza and Milan.
To keep a consistent portrait style, document the lighting, background, framing and retouching of the initial shoot. That way companies in Como, Brianza and Milan can add new colleagues in later sessions without breaking the harmony of the team page.