The steps of preparation
A good plan avoids unnecessary shots and makes the images reusable across several channels.
From the collection to communication
For brands in Como, Brianza and Milan, the campaign images feed the website, e-commerce and social media. If you sell online, see the e-commerce service.
Worn photos convey style and movement, while the ghost mannequin shows the shape and details of the garment uniformly: the choice depends on the channel. The technique is defined at quote stage, from Cantù, for brands in Como, Brianza and Milan.
A lookbook or a fashion catalogue is set up starting from the sequence (cover, chapters, details) and only then from the shots, with a consistent style. In Cantù, in the province of Como, we help brands between Como and Milan plan it.
NewVisibility, an agency in Cantù with an in-house photo, video, web development and marketing team, handles fashion shoots between Como and Milan from creative direction to post-production, with its own equipment and CSSDA awards for some of its websites.
To get consistent photos for a catalogue you need shared rules: the same light, framing, background and colour treatment for every product. In Cantù we set them in the brief and apply them in shooting and post-production, for companies in Como, Brianza and Milan.
The creative direction of a shoot is the choice of mood, style and tone of the images so that they tell the brand's story consistently. It defines light, colours, composition and setting based on your visual identity. We handle it in Cantù, in the province of Como, for companies in Brianza, Milan and Ticino.