What is the creative direction of a shoot?

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-web-Domini-mail-server
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-web-ecommerce-internazionale
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-sviluppo-web
The creative direction of a shoot is the choice of mood, style and tone of the images so that they tell your brand's story consistently.

Before shooting we decide how the lighting, colours, composition and setting should look. In Cantù, in the province of Como, this work comes from talking with you and from what you already communicate on your website, social media and printed materials, so the new photos fit in without clashing.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-web
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-sviluppo-web
What it defines

Three choices that guide the shoot

  • Mood: the atmosphere, warmer or more minimal, formal or spontaneous.
  • Style: lighting, backgrounds, framing and post-production.
  • Tone: how you want to appear to clients and partners, from Como to Milan.
Brand

Consistency with your brand identity

If you already have a visual identity, the creative direction respects its colours and character. If you are building one, the photos can become part of its story. For companies in Brianza and for those working between Lugano and Milan, it is the basis for images that stay recognisable over time.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-sito-web
Portfolio

Style and consistency in our work

Team

Let's build the style of your photos together

Get to know the team behind creative direction, shooting and post-production.

Meet the team
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-team(3)

The location of a shoot is chosen according to the subject, available light, accessibility and practicality: it can be your premises, an outdoor space or a purpose-built set. From Cantù we reach companies in Como, Brianza and Milan and, when needed, carry out a site visit.

The shot list is the ordered list of images to be taken in a shoot, with subjects, framings, formats and intended use. It helps make sure nothing is forgotten and the time is used well. We prepare it with companies in Como and Brianza after the brief and creative direction, in our studio in Cantù.

To prepare for the shoot, simply appoint a contact person, tidy the spaces, notify the people involved and have products and materials ready. Our team in Cantù shares a practical checklist before shooting day, at your premises in Como, Brianza or Milan, and agrees with you in writing the uses of images featuring people.

Photo post-production includes selecting shots, developing, retouching, colour correction and exporting files. In Cantù, in the province of Como, we handle it in-house together with the shoot, so photos for companies in Como, Brianza and Milan come out consistent with the creative direction and ready for every channel.

To prepare a space for an interior shoot you need tidiness, cleanliness, a choice of furnishings and management of the lights, agreed during the site visit. Our team in Cantù tells companies in Como, Brianza and Milan what to arrange before shooting day.

Login reserved area

Register to access sections and restricted site content. Your user will be enabled within 48/72 hours.

Login registered user

New user?

Create an account in order to access the reserved contents.