What does photo post-production include?

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Photo post-production covers everything that happens after the shot: selection, developing, retouching, colour correction and exporting the files.

This is the phase where shots become images ready to use. In Cantù, in the province of Como, we handle it in-house together with the shoot, so the photos come out consistent with the creative direction decided at the start. Which files to deliver, in which formats and with which variants for the different channels is agreed at quote stage.

Selecting the shots

From the footage taken, the most effective images are chosen for light, composition and expression, discarding repetitions.

Developing and retouching

Exposure, colour balance, perspectives and small flaws are corrected, keeping the subject's rendering faithful.

Export and delivery

The images are prepared for web, social media and advertising material, designed for the companies in Como, Brianza and Milan that will use them every day.

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NewVisibility, communication and digital marketing agency in Cantù
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Each channel requires different formats and sizes: lightweight files for the website, dedicated proportions for social media, high quality and the correct colour profile for print. For companies in Como, Brianza and Milan, preparing the right variants from the start, from our studio in Cantù, avoids later rework.

Professional photo retouching corrects flaws, dust, reflections and colour, enhancing the shot without distorting the subject: it stops where the photo remains faithful to reality. In Cantù we agree the level of intervention before the shoot, for companies in Como, Brianza and Milan.

Colour management is based on controlled light when shooting, developing with consistent profiles, checking on different screens and files prepared for print. Our team in Cantù follows the whole process for companies in Como, Brianza, Milan and Lugano with catalogues and products where colour matters.

To optimise images for SEO you need descriptive file names, alt text explaining what the photo shows, a suitable format and a low file size. These are good practices we handle together with the website, from Cantù, for companies in Como and Brianza.

Photo delivery times depend on the number of images, level of retouching, formats required and speed of approval. With shooting and post-production in the same team in Cantù, we plan the schedule from the brief, for companies in Como, Brianza and Milan. Delivery method and original files are agreed in the quote.

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