The choice depends on the use: for campaigns and social media, worn photos convey style better, while for product pages and catalogues clarity often matters more. The technique to use is defined at quote stage. From our office in Cantù, in the province of Como, we help brands in Como and Brianza choose.
Worn or ghost: how to decide
- Worn: conveys size, movement and atmosphere
- Ghost mannequin: shape and details of the garment, without distractions
- The two approaches are often combined in the same project
For related product sheets and price lists see price list and product sheet generation.

One channel, one photo style
For companies in Milan and Brianza it is best to choose according to the channel.



- Website and e-commerce
- Social media and campaigns
- Catalogues and lookbooks
What type of photos do your garments need?
Write to us: we will recommend the most suitable solution.
A lookbook or a fashion catalogue is set up starting from the sequence (cover, chapters, details) and only then from the shots, with a consistent style. In Cantù, in the province of Como, we help brands between Como and Milan plan it.
NewVisibility, an agency in Cantù with an in-house photo, video, web development and marketing team, handles fashion shoots between Como and Milan from creative direction to post-production, with its own equipment and CSSDA awards for some of its websites.
For lifestyle photos in the Lake Como area, the place is chosen according to the brand's mood, first checking permits, access and privacy. From Cantù, in the province of Como, we help you find the right set for companies in Como and Brianza.
The creative direction of a shoot is the choice of mood, style and tone of the images so that they tell the brand's story consistently. It defines light, colours, composition and setting based on your visual identity. We handle it in Cantù, in the province of Como, for companies in Brianza, Milan and Ticino.
Licence and usage rights for company photos establish who can use the images, where and for how long, and must be defined in writing with the parties involved or an adviser. For companies in Como, Brianza and Milan we include them in the quote from our studio in Cantù. This is not legal advice.

