How a fashion shoot is organised
For a brand, a fashion shoot is organised starting from the campaign objective, and only then are looks, locations, models and logistics defined.
One path, from brief to images
From Cantù, in the province of Como, we follow the project with an in-house team and professional equipment of our own, with no rentals or intermediaries. The result is images ready for social media campaigns and brand communication in Como, Brianza and Milan.
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Styling and shoot set design are handled by the creative team together with the client, under the guidance of the creative direction. From Cantù, in the province of Como, we prepare looks, location, lighting and set-up before shooting day, for brands in Como and Milan.
Models for a shoot are chosen according to the brand, audience and role in the image, assessing naturalness and consistency with the campaign. Usage rights and releases must be defined in writing. In Cantù, near Como, casting is agreed before shooting.
A consistent look and feel is built with clear rules on light, colour, composition and setting, set by the creative direction and applied to every shoot. In Cantù, in the province of Como, we help brands between Brianza and Milan maintain it over time.
The creative direction of a shoot is the choice of mood, style and tone of the images so that they tell the brand's story consistently. It defines light, colours, composition and setting based on your visual identity. We handle it in Cantù, in the province of Como, for companies in Brianza, Milan and Ticino.
Licence and usage rights for company photos establish who can use the images, where and for how long, and must be defined in writing with the parties involved or an adviser. For companies in Como, Brianza and Milan we include them in the quote from our studio in Cantù. This is not legal advice.