What are RAW files and when do you need them?

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Format

The digital negative of the shot

RAW files are the unprocessed files recorded by the camera, with the greatest amount of information on light and colour, to be developed in post-production.

They are not ready to be published: they must be converted into formats that can be read as final images.

They are needed when you want maximum control over exposure and colour when developing.

In our projects in Cantù, in the province of Como, developing the raw files is part of the post-production work. Delivering the RAW files to the client is not a guaranteed service: it is assessed and agreed at quote stage, together with the usage rights of the images.

More room for correction

Useful when the light is complex, such as indoors or at events, to recover highlights and shadows.

Colour under control

It allows colour to be balanced precisely for products and interiors.

Not always necessary

For many business uses in Como, Brianza and Milan, images that are already developed and exported are enough.

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Do you need the original files?

Mention it in your request: we will assess it in the quote, including for projects between Milan and Lugano.

Services of interest

It is worthwhile because whoever chose the light and composition knows how to develop each image, with a consistent style and fewer handovers. NewVisibility, an agency in Cantù in the province of Como, handles photo, video and website with an in-house team and its own equipment, for companies in Como, Brianza and Milan.

Photos for catalogues and trade magazines require high-quality files, faithful colour, defined proportions and the publisher's guidelines, to be requested before the shoot. From our studio in Cantù we prepare images for companies between Como, Milan and Lugano.

Photo post-production includes selecting shots, developing, retouching, colour correction and exporting files. In Cantù, in the province of Como, we handle it in-house together with the shoot, so photos for companies in Como, Brianza and Milan come out consistent with the creative direction and ready for every channel.

The additional costs of a photo shoot include travel, models and styling, extra retouching, extensions of usage rights and raw files, to be agreed at quote stage. In Cantù we clarify them from the brief with companies in Como and Brianza, to avoid surprises.

To update corporate photos when the team changes, a targeted session that follows the existing style is enough, avoiding redoing everything. Companies in Cantù, Como and Brianza can plan short dedicated shoots for new hires or role changes.

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