Why should a furniture company run social media campaigns?

Often, yes: on Pinterest people look for ideas and are already in a discovery and buying phase. Pinterest campaigns for furniture show your products to people planning their home, a high-intent audience that suits a visual sector such as furniture and design.

With striking images and videos across feed, reels and stories. Instagram ads for furniture help people discover a collection, an interior or a finish, using the right format for each placement, vertical videos and images, including AI-generated ones consistent with the brand, shown to an audience chosen by interests, age and area.

With local advertising on Facebook and Instagram: ads reach people who live in or move around your showroom's area, also selected by interests and age. It is the right tool to make yourself known locally, promote a showroom event and generate enquiries, with the budget checked every day.

With targeting for professional audiences: a furniture company speaks to private customers, architects and retailers, and we show each of them the ad designed for them, on the platforms where they spend their time. Interests, behaviour and area define the audiences; messages and calls to action change for each.

Remarketing for furniture reaches people again, with tailored messages, after they have visited your website or interacted with your profiles. Someone who looked at a sofa or a kitchen without contacting you is one step from deciding: a targeted ad puts you back in front of them while they are still choosing.