How do you reach architects and retailers with social media campaigns?

Private customers, architects, retailers: three audiences, three different messages.

In furniture, the same collection interests people with different needs. Private customers look for home inspiration, architects look for solutions and finishes for their projects, retailers assess what to offer. With targeting by interests, behaviour and area we separate these audiences and prepare a dedicated ad for each, so the budget works on the people who really matter to your company. We check the budget every day.

Private customers

Interior images and inspiration, on Instagram and Pinterest.

Architects and designers

Finishes, materials and solutions, with a clear, technical message.

Retailers

Collections and new products, with a call to action to get in touch.

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Audiences

How we build audiences

The same method we use across the furniture sector, applied to our social media campaigns for furniture companies.

Separating audiences also makes results easier to read: the report shows how each group responded and where it is worth investing.

For professional audiences, B2B campaigns can also help, with landing pages and forms to collect contact details from people interested in your collections.

Interests
Furniture, design, interior planning
Behaviour
Interactions with similar content
Area
Local area and target markets
New audiences
Similar to your best customers
Portfolio

Social campaigns and strategies for furniture

Some of the marketing projects we have handled for furniture companies, with sponsored campaigns on social media and Pinterest.

Contact

Want to reach professionals too?

Tell us who you sell to: we build tailored audiences and messages.

Contact us
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Remarketing for furniture reaches people again, with tailored messages, after they have visited your website or interacted with your profiles. Someone who looked at a sofa or a kitchen without contacting you is one step from deciding: a targeted ad puts you back in front of them while they are still choosing.

The budget of a furniture social media campaign depends on goals, audience, area, platforms and duration. We define it together in line with your goals and check it every day, moving resources to where they perform best. Investing in social media doesn't mean spending more, but spending better.

In social media ads for furniture, what works is a clear message, well-crafted creative, the right format for each placement and a precise call to action. We can use product and interior videos, vertical content for reels and stories and AI-generated images, always consistent with your brand.

The results of a furniture social media campaign are measured with data: people reached, interactions and conversions, such as enquiries or requests. We follow the campaign every day, adjusting course based on how the audience responds, and deliver a clear report at the end.

A good social campaign agency for furniture knows the sector, defines goals, audience and budget with you, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with furniture companies in Como, Brianza, Milan and Lugano, with projects already in its portfolio.

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