What makes a newsletter readable on a phone
Small details, applied with method, greatly change the reading experience.
Tested on real devices, not just in theory
Before every send we check how the newsletter looks on the main devices and email programs. We do it for companies that communicate from Lugano to Milan, where phone use on the move is a daily habit.
All of this is part of our newsletter and email marketing service.
Newsletter code is different because email programs support only part of web technologies and interpret them differently. In Cantù, in the province of Como, we write it specifically for email, so messages for Como, Brianza and Milan display properly.
To use images, GIFs and video in newsletters you need light files, alt text and clickable previews that lead to the content on your website. In Cantù, near Como, we produce photos and videos in-house for newsletters of companies in Como and Brianza.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.
A newsletter informs regularly, a DEM promotes one specific topic, and a transactional email is triggered by a user action, such as an order confirmation. For companies between Como and Milan we manage newsletters and DEMs from our Cantù studio, linking transactional emails to your website and management system.
To reduce the spam risk you authenticate the domain, keep the list clean, write balanced subject lines and text, and send regularly. Nobody can guarantee 100%, but the Cantù team takes care of these factors for companies in Como, Brianza and Milan.