A reusable newsletter template is a modular structure made of blocks (header, text, image, button, footer) that you combine in every send without redoing the design. In Cantù, in the province of Como, we design it to measure for companies in Como, Brianza and Milan, so every issue is quick to prepare and always recognisable.
Before designing, we decide which content really recurs: product news, articles from your website, event invitations, offers for customers. For each one we prepare a block that your team can fill in independently, even from the newsletter platform we make available.
Useful if you send from Como to Lugano, in several languages or with several departments involved.
Talk to us: we work from Brianza with companies across the area between Como and Milan.
A newsletter readable on smartphone has a single column, suitable font sizes, short paragraphs, light images and large buttons. In Cantù, in the province of Como, we design starting from the small screen, which your contacts in Como, Brianza, Milan and Lugano use every day.
Newsletter code is different because email programs support only part of web technologies and interpret them differently. In Cantù, in the province of Como, we write it specifically for email, so messages for Como, Brianza and Milan display properly.
To use images, GIFs and video in newsletters you need light files, alt text and clickable previews that lead to the content on your website. In Cantù, near Como, we produce photos and videos in-house for newsletters of companies in Como and Brianza.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.
A newsletter informs regularly, a DEM promotes one specific topic, and a transactional email is triggered by a user action, such as an order confirmation. For companies between Como and Milan we manage newsletters and DEMs from our Cantù studio, linking transactional emails to your website and management system.
