Paper and print finishes change the way a catalogue, a brochure or a business card is perceived: by touch, by sight, over time. In Cantù, in the province of Como, NewVisibility follows every job from the choice of paper to the final quality control, together with a network of partner printers in the area, for companies in Como, Brianza and Milan.
Before printing, every material requires a few choices that influence one another.
We select paper and finishes according to the desired effect and the budget, then entrust the job to the most suitable partner printer. For the rules on colour you can consult our page on graphic design for print.
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Write to us from Como, Brianza, Milan or Lugano: we will recommend the most suitable solution.
To choose the paper for a catalogue or a brochure you consider use, number of images, desired feel and durability. In Cantù, in the province of Como, we compare the options with partner printers, including on samples, for companies in Como, Brianza and Milan.
Coated paper is smooth and enhances images and colours; uncoated paper is more natural and matt, suited to text and sober materials. In Cantù, in the province of Como, we help companies in Como and Brianza choose according to the project.
Paper weight is the weight of the paper relative to its surface area: the higher it is, the thicker and stiffer the sheet. It affects feel, durability and perceived quality. In Cantù, in the province of Como, we advise it to companies in Como and Brianza.
UV varnish is a finish that applies a clear glossy varnish, fixed with ultraviolet rays, over the whole surface or on specific areas. In Cantù, in the province of Como, we offer it to companies in Como, Brianza and Milan when it enhances the project.
Hot foil is a finish that transfers a thin metallic film onto paper with heat and pressure, to make logos and headlines stand out. In Cantù, in the province of Como, we recommend it to companies in Como, Brianza and Milan, especially in fashion and design.
The most common bindings are saddle stitching, perfect binding, thread sewing and spiral, to be chosen according to use and number of pages. In Cantù, in the province of Como, we discuss them with companies in Como, Brianza and Milan before setting up the file.
Lamination, die-cutting and embossing are finishes that protect the printed piece, give it a particular shape and add details you can feel. In Cantù, in the province of Como, we assess them case by case with companies in Como, Brianza and Milan.
For paper and finishes for fashion and design, feel, sobriety and consistency with the brand matter. In Brianza, between Cantù and Como, NewVisibility helps companies choose materials and details with partner printers, including those who work with Milan.
You can see paper and finish samples at NewVisibility, in Cantù, in the province of Como, in contact with local partner printers. We work this way with companies in Como, Brianza, Milan and Canton Ticino, showing options suited to the project.
Because with an agency that advises on paper and finishes you have a single contact who knows the project, budget and printers. NewVisibility, in Cantù (Como), follows every stage through to the final quality control, for companies in Como, Brianza, Milan and Lugano.
The catalogue format and the number of pages depend on how many products you present and how you will use it: first the sequence is built, then page count, format and binding are assessed. The Cantù team helps companies in Como, Brianza and Milan choose the most suitable solution.
The folds of a leaflet and the number of sides depend on the amount of content, the reading order and how it is delivered. There is no choice that suits everyone: in Cantù and in the province of Como we help companies decide together with our partner printers, starting from the content.
The choice between offset and digital printing depends on quantity, personalisation, paper and finishes. There is no technique that is best in absolute terms: from Cantù, in the province of Como, we help companies in Brianza and Milan assess which suits each project.
The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.
Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.
