What is paper weight and how does it affect the result?

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Definition

What is paper weight

Paper weight indicates the weight of the paper relative to its surface area: the higher it is, the thicker and stiffer the sheet. It affects the feel, durability and perceived quality of catalogues, brochures and business cards.

In Cantù, in the province of Como, we recommend the right paper weight to companies in Como and Brianza according to the product.

Effects

How it affects the result

Paper weight should be chosen together with the type of product.

Cover
Usually heavier, to give it substance
Inside pages
Lighter, so they are easy to turn
Binding
Affects the thickness and the opening of the volume
Opacity
Prevents the print showing through on the back
Samples

Better to see it in person

The weight of a paper is best understood by touching it: that is why we offer you samples. For all the details on our work see the Graphic design page.

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Portfolio

Work and projects

Want advice on paper weight?

Write to us from Como, Brianza or Milan: we will assess your printed piece together.

Services of interest

UV varnish is a finish that applies a clear glossy varnish, fixed with ultraviolet rays, over the whole surface or on specific areas. In Cantù, in the province of Como, we offer it to companies in Como, Brianza and Milan when it enhances the project.

Hot foil is a finish that transfers a thin metallic film onto paper with heat and pressure, to make logos and headlines stand out. In Cantù, in the province of Como, we recommend it to companies in Como, Brianza and Milan, especially in fashion and design.

The most common bindings are saddle stitching, perfect binding, thread sewing and spiral, to be chosen according to use and number of pages. In Cantù, in the province of Como, we discuss them with companies in Como, Brianza and Milan before setting up the file.

The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.

Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.

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