General guidelines, to be checked against the project.
Differences
Two papers, two characters
Coated paper has a treated surface, smooth and even: it delivers sharp images and vivid colours, which is why it is widely used for photographic catalogues. Uncoated paper has a more natural surface that feels matt to the touch, suited to text, letters and materials with a sober tone.
In Cantù, in the province of Como, we discuss it with companies in Como and Brianza before every print.
When to use them
Which paper is right for you
- Coated for catalogues with many images
- Uncoated for text and documents with a sober tone
- Natural papers for materials with a craft feel
- Samples in hand before deciding
Paper weight is the weight of the paper relative to its surface area: the higher it is, the thicker and stiffer the sheet. It affects feel, durability and perceived quality. In Cantù, in the province of Como, we advise it to companies in Como and Brianza.
UV varnish is a finish that applies a clear glossy varnish, fixed with ultraviolet rays, over the whole surface or on specific areas. In Cantù, in the province of Como, we offer it to companies in Como, Brianza and Milan when it enhances the project.
Hot foil is a finish that transfers a thin metallic film onto paper with heat and pressure, to make logos and headlines stand out. In Cantù, in the province of Como, we recommend it to companies in Como, Brianza and Milan, especially in fashion and design.
The choice between offset and digital printing depends on quantity, personalisation, paper and finishes. There is no technique that is best in absolute terms: from Cantù, in the province of Como, we help companies in Brianza and Milan assess which suits each project.
The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.