Three processes, three effects
With lamination, die-cutting and embossing a printed piece changes in appearance, shape and feel. Lamination protects and gives a glossy or matt effect; die-cutting cuts the sheet into a particular shape; embossing creates raised parts you can feel.
In Cantù, in the province of Como, we assess them case by case with companies in Como, Brianza and Milan.



What each one is for
Choices to be made at the design stage, not once printing has started.
Design first, then print
These processes require carefully prepared files: we discuss them with the Graphic design team and with the partner printer before starting.

Have an idea for a special printed piece?
Let's talk: we work with clients between Como, Milan and Lugano.
For paper and finishes for fashion and design, feel, sobriety and consistency with the brand matter. In Brianza, between Cantù and Como, NewVisibility helps companies choose materials and details with partner printers, including those who work with Milan.
You can see paper and finish samples at NewVisibility, in Cantù, in the province of Como, in contact with local partner printers. We work this way with companies in Como, Brianza, Milan and Canton Ticino, showing options suited to the project.
Because with an agency that advises on paper and finishes you have a single contact who knows the project, budget and printers. NewVisibility, in Cantù (Como), follows every stage through to the final quality control, for companies in Como, Brianza, Milan and Lugano.
The choice between offset and digital printing depends on quantity, personalisation, paper and finishes. There is no technique that is best in absolute terms: from Cantù, in the province of Como, we help companies in Brianza and Milan assess which suits each project.
The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.




