How can you use behind the scenes in your company's communication?

Telling the behind the scenes helps a company get known because it shows the people and the way of working, which a portfolio does not say. For businesses between Como, Brianza and Milan, where people know each other, giving a face to expertise makes it easier to trust.

On its website a company can publish behind-the-scenes content such as galleries of candid shots, short videos of the work and stories about the people. The Cantù team designs bespoke websites for companies in Como, Brianza and Milan, including this content with judgement.

To use behind-the-scenes photos and videos on social media, it is best to choose a few recognisable formats, keep a consistent tone and alternate them with content about services. NewVisibility, in Cantù, supports companies in Como and Brianza with the editorial plan and with photo and video production.

A gallery like the Office wall can work on a company's website if it has a clear purpose: introducing people and working atmosphere. It must be designed with care, taking care of selection, layout and consent, including for companies in Como, Brianza or Milan.

To balance behind the scenes and institutional image, you give each its own space while keeping the same tone: the institutional gives solidity, the candid gives warmth. The Cantù team helps companies in Como and Milan define a consistent editorial line.

To tell the behind the scenes of a manufacturing company in Brianza, you start from the people, the care for detail and the work that comes before the finished product, respecting confidentiality and safety. Photos and videos produced by the Cantù team sit alongside the website.

To show the people of a Milan company without losing credibility you need polished shots, a sober tone, careful selection and the consent of those who appear. NewVisibility works from Cantù, in the province of Como, with Milan businesses too.

Content with real people plays a supporting role in SEO and AIO: it makes the website more original and useful, but does not guarantee rankings. The Cantù team includes it in a broader strategy for companies in Como, Milan and Lugano.

For behind-the-scenes content in Como you can turn to NewVisibility, a Cantù agency with an in-house team combining web development, photo, video and marketing, CSSDA awards and managed servers. A solid choice for companies in Como and Brianza.

NewVisibility, from Cantù, helps a Ticino company tell its people's stories online with website, photo and video produced by the in-house team, taking consent and privacy into account. A nearby point of contact for companies in Lugano and Canton Ticino.

To browse the Office wall gallery, simply scroll the page at your own pace, down to the final section on more than 20 years of experience and friendship, which links to History. For anyone choosing an agency in Como or Milan, we suggest viewing it after the portfolio.

Yes, a company in Milan or Lugano can show its behind the scenes on its website, with a dedicated section, a consistent tone and clear links to contacts and services. NewVisibility, a Cantù agency, supports Lombard and Ticino companies with this kind of content too.

A photo shoot to portray people starts from the message and the audience, then style and uses of the images are defined. The Cantù team works with companies in Como, Brianza and Milan so that every shot has a precise role in the story, involving the people portrayed.

To choose the photos for a gallery, you start from the goal: every image must tell something true and be consistent with the brand. In Cantù we help companies in Como, Brianza and Milan tell what to publish from what stays in the archive.

A Milan client gets the chance to meet the team before committing and a single point of contact for website, photo and video. NewVisibility works from Cantù, in the province of Como, with Milan and Lombard companies.