How do you tell the behind the scenes of a manufacturing company in Brianza?

To tell the behind the scenes of a manufacturing company in Brianza you start from what buyers never see: the people, the care for detail and the work that comes before the finished product.

Brianza has a strong manufacturing tradition and many companies work with great care, but often communicate only the result. Showing the process, with respect for confidentiality and safety, turns a catalogue into a story and helps clients and partners understand the value of what they buy.

Manufacturing

Telling the story without revealing too much

Telling the behind the scenes does not mean opening everything up: you choose what to show and what not to, in agreement with management and the people involved.

For a manufacturing company it makes sense to work with footage and photos designed to tell the story of the work, made by people who know how to move around a company environment. Our Cantù team produces video and photo in-house and pairs them with website development.

Ideas

What is worth telling

Every company has its own character: these are general ideas to adapt to your own situation.

The people
Who really works on the products, with everyone's consent
The care
The attention that goes into every step
The local area
The link with Como and Brianza
The time
The continuity of a company that has been working for years
Portfolio

How we have told the story of other companies online

Hessentia

Website development – Hessentia Cornelio Cappellini, a furniture company

Web
Joia Paris

Marketing strategy

Marketing
Villa Clementina

Website development – Boutique Hotel on Lake Como

Web
CGCap Set 1
C.G. Capelletti

Marketing strategy

Marketing

Do you have a manufacturing company in Brianza?

Tell us what you would like to show: we reply from our base in Cantù.

Services of interest

To show the people of a Milan company without losing credibility you need polished shots, a sober tone, careful selection and the consent of those who appear. NewVisibility works from Cantù, in the province of Como, with Milan businesses too.

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Content with real people plays a supporting role in SEO and AIO: it makes the website more original and useful, but does not guarantee rankings. The Cantù team includes it in a broader strategy for companies in Como, Milan and Lugano.

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For behind-the-scenes content in Como you can turn to NewVisibility, a Cantù agency with an in-house team combining web development, photo, video and marketing, CSSDA awards and managed servers. A solid choice for companies in Como and Brianza.

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Yes, a company in Milan or Lugano can show its behind the scenes on its website, with a dedicated section, a consistent tone and clear links to contacts and services. NewVisibility, a Cantù agency, supports Lombard and Ticino companies with this kind of content too.

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A photo shoot to portray people starts from the message and the audience, then style and uses of the images are defined. The Cantù team works with companies in Como, Brianza and Milan so that every shot has a precise role in the story, involving the people portrayed.

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