Why does telling the behind the scenes help a company get known?

Telling the behind the scenes helps a company get known because it shows the people and the way of working, which a catalogue or a portfolio cannot say.

When a company presents itself only with products and results, those looking see the finished work but do not understand who is behind it. The behind the scenes fills this gap: it gives a face to expertise and makes it easier to trust, especially in a local market where people really know each other, such as the one between Como, Brianza and Milan.

For us in Cantù this is the reason the Office wall exists: a way of letting people know us as we are, beyond the work we deliver.

Trust

What changes for those looking at you

A client who sees how you work has fewer doubts to resolve before writing to you. They understand the tone, the atmosphere and the attention you put into things, and arrive at the first contact already more at ease.

It makes your company more recognisable
It helps you stand out from those who present themselves anonymously
It gives your channels real material, without forcing

It is not a promise of results: it is a more honest way of communicating, which works better when it is constant and consistent with the rest of the brand.

If you have clients in Lugano or Ticino, the face of the people weighs even more.

Those who know you only online form an idea from the website and channels: showing the people reduces the distance. If you want to understand how to set up this content, we are happy to talk it over starting from your goals, with no ready-made formulas.

Portfolio

The projects that show the result

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Contact

Let's get to know each other better

Tell us about your company: we reply from our base in Cantù.

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On its website a company can publish behind-the-scenes content such as galleries of candid shots, short videos of the work and stories about the people. The Cantù team designs bespoke websites for companies in Como, Brianza and Milan, including this content with judgement.

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To use behind-the-scenes photos and videos on social media, it is best to choose a few recognisable formats, keep a consistent tone and alternate them with content about services. NewVisibility, in Cantù, supports companies in Como and Brianza with the editorial plan and with photo and video production.

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A gallery like the Office wall can work on a company's website if it has a clear purpose: introducing people and working atmosphere. It must be designed with care, taking care of selection, layout and consent, including for companies in Como, Brianza or Milan.

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Yes, a company in Milan or Lugano can show its behind the scenes on its website, with a dedicated section, a consistent tone and clear links to contacts and services. NewVisibility, a Cantù agency, supports Lombard and Ticino companies with this kind of content too.

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A photo shoot to portray people starts from the message and the audience, then style and uses of the images are defined. The Cantù team works with companies in Como, Brianza and Milan so that every shot has a precise role in the story, involving the people portrayed.

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