How do you use behind-the-scenes photos and videos on social media?

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Social

Behind-the-scenes photos and videos on social media

To use behind-the-scenes photos and videos on social media, it is best to choose a few recognisable formats, keep a consistent tone and alternate candid moments with content about products or services.

Social media is the natural place to show people: those who follow you expect livelier content than the website, and a simple clip of everyday work can work better than an over-produced post.

A common thread

Decide what you want to tell and in what tone, so that every piece of content is recognisably yours even among thousands of others.

The editorial plan

The behind the scenes works better if placed in a calendar, alongside informative and promotional content, rather than published at random.

Photos and videos done well

Even candid content benefits from good light and clean shooting. That is why we work with photos and videos produced by our own team.

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The people who appear in the content must always be involved, with their consent.

For companies in Como, Brianza and Milan that want to start, our advice is to begin small and assess together what works with your audience. For the agency's photos we rely on the Photo service, run by our team in Cantù.

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A gallery like the Office wall can work on a company's website if it has a clear purpose: introducing people and working atmosphere. It must be designed with care, taking care of selection, layout and consent, including for companies in Como, Brianza or Milan.

To balance behind the scenes and institutional image, you give each its own space while keeping the same tone: the institutional gives solidity, the candid gives warmth. The Cantù team helps companies in Como and Milan define a consistent editorial line.

To tell the behind the scenes of a manufacturing company in Brianza, you start from the people, the care for detail and the work that comes before the finished product, respecting confidentiality and safety. Photos and videos produced by the Cantù team sit alongside the website.

To choose the photos for a gallery, you start from the goal: every image must tell something true and be consistent with the brand. In Cantù we help companies in Como, Brianza and Milan tell what to publish from what stays in the archive.

A Milan client gets the chance to meet the team before committing and a single point of contact for website, photo and video. NewVisibility works from Cantù, in the province of Como, with Milan and Lombard companies.

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