The choice depends on what you want visitors to understand. A manufacturing business in Como or Brianza will have different material from a professional firm in Milan, but the logic is the same: show simply how you work, without turning it into a show.
You do not need a new page for everything: a few well-chosen points, linked together, are often enough.
A good website does not publish everything it has: it chooses. A few pieces of content consistent with the brand's tone are better than a confusing collection.
Our Cantù team works on bespoke websites, also thinking about how to include this content without weighing down the pages, and paying attention to texts that are useful for those looking for information and for search engines.
Let's talk: we reply from our base in Cantù, in the province of Como.
To use behind-the-scenes photos and videos on social media, it is best to choose a few recognisable formats, keep a consistent tone and alternate them with content about services. NewVisibility, in Cantù, supports companies in Como and Brianza with the editorial plan and with photo and video production.
A gallery like the Office wall can work on a company's website if it has a clear purpose: introducing people and working atmosphere. It must be designed with care, taking care of selection, layout and consent, including for companies in Como, Brianza or Milan.
To balance behind the scenes and institutional image, you give each its own space while keeping the same tone: the institutional gives solidity, the candid gives warmth. The Cantù team helps companies in Como and Milan define a consistent editorial line.
A photo shoot to portray people starts from the message and the audience, then style and uses of the images are defined. The Cantù team works with companies in Como, Brianza and Milan so that every shot has a precise role in the story, involving the people portrayed.
To choose the photos for a gallery, you start from the goal: every image must tell something true and be consistent with the brand. In Cantù we help companies in Como, Brianza and Milan tell what to publish from what stays in the archive.