What signs show that the site needs a redesign?

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Quick diagnosis

A website needs redesigning when it holds the company back instead of supporting it

The signs that your website needs redesigning are practical: it is slow, it doesn't work well on smartphones, it doesn't bring enquiries and every change takes time or a technician. If you add an image that no longer reflects the quality of your products, the site is working against you. Many companies that come to NewVisibility have a WordPress site weighed down by plugins and purchased themes: it works, but every update is a risk. From our studio in Cantù, in the province of Como, we often see this situation among companies in Como, Brianza and Milan.

Warning signs

Five signs not to ignore

If you recognise more than one, it is time to consider a redesign rather than a simple touch-up. The first step is always a bespoke website project built on today's goals. For companies between Como and Milan we offer a first meeting with the Cantù in-house team.

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Creative strategy and digital marketing, NewVisibility communication agency
  • Slow pages and mobile problems
  • Outdated content and products
  • Complicated management and dependence on plugins
  • Visits that don't turn into enquiries
  • A design that no longer represents the brand
An honest opinion

Not sure your website needs redesigning?

We look at your current website together: we tell you which problems can be solved with a targeted intervention and which need a new project.

Contact us
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A website audit analyses content, SEO and AIO, performance, technology, conversions and integrations, to understand what to protect and what holds the site back. We carry it out in Cantù for companies in Como, Brianza, Milan and Lugano, so the new project starts from concrete data.

A restyling updates only the visual look; a redesign rebuilds architecture, content, platform and functionality. Restyling is enough if the site is technically sound. From Cantù we help companies in Como, Brianza and Milan understand which route is really needed.

To avoid losing your rankings, you map the indexed pages, set up 301 redirects to the most relevant page, preserve the content that brings traffic, recreate the metadata and monitor after launch. We handle these migrations from Cantù for companies in Como, Milan and Lugano.

Choosing NewVisibility for an SEO and AIO website between Milan and Lugano means having development, hosting and optimisation in the same in-house team in Cantù. We work on an enterprise CMS and our own managed servers, integrate ERP, CRM and PIM, and have won CSSDA awards for some sites.

Yes, a website can be built in phases: you start from a solid base with structure, design and key pages, then add content, languages, integrations or private areas. In Cantù we design architectures on our enterprise CMS built to grow, for companies in Como, Brianza and Canton Ticino.

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