How do you carry out an audit of your current site?

A website audit analyses content, rankings, performance, technology and results to understand what to keep and what to change.

A website audit is the starting point of every serious redesign. It is not limited to an aesthetic judgement: it lines up data and facts about the current site, so the new project does not start from zero but from the value you have already built. The pages that bring traffic, the keywords you are visible for, the content customers really read: all of this must be identified before touching a line of code. We carry out the audit from our studio in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.

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What we analyse

The areas of a complete audit

Each area produces concrete guidance for the new project, not a report to be filed away.

Content

Which pages are useful, which are obsolete, which are missing compared with what customers search for.

SEO and AIO

Ranking pages, keywords, inbound links and visibility in AI engine answers.

Performance

Loading speed, image weight, behaviour on smartphones.

Technology

CMS, plugins, versions, hosting and weak points from a security standpoint.

Conversions

Paths to contact, forms, calls to action and where users drop off.

Integrations

Connections with management software, CRM or other company systems to keep or improve.

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From data to project

The audit becomes the map of the new website

From the audit results we derive the new content architecture, the redirect plan and the development priorities. The guiding questions remain two: what already works and deserves to be protected, and what holds the site back. If the main problem is visibility, the audit fits in with our work on SEO content. Working with the Cantù in-house team is easy for companies in Milan and Lugano too.

Website redesign

Portfolio

Projects born from careful analysis

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

Baleri Italia

Baleri Italia Baleri Italia – Website development – Luxury furniture brand

Web

Roberto Cavalli Home Interiors

Roberto Cavalli Home Interiors Website development

Web

Want to know where your website stands?

Tell us your website address and what you would like to improve: we will get back to you to set up the analysis.

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