How much do online payment fees affect costs?

Payments

Fees are not part of development

Online payment fees affect the margin on every order, but not the cost of building the site: they are charged by the payment networks and the providers you choose.

The percentage and any fixed fees depend on your contract with the provider, the payment method and the type of card, so they should be compared before you activate the service. We integrate cards, PayPal and other methods into the checkout; the commercial choice stays with you.

We discuss this with companies in Como, Brianza, Milan and Lugano, from our studio in Cantù.

NewVisibility, communication and digital marketing agency in Cantù
What counts

What fees depend on

Here are the factors to evaluate when you compare offers.

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  • Payment method chosen
  • Contract with the provider
  • Order volume
  • Handling of refunds and chargebacks

Which payment methods should you activate on your e-commerce site?

For assessments of fees and contracts we recommend also speaking to your own adviser. We take care of the integration, from our studio in Cantù (Como).

Services of interest

A bespoke e-commerce site makes sense with integrations, B2B logic and growth over time; a SaaS platform suits simple catalogues and a quick start. The Cantù team helps companies in Como, Brianza, Milan and Lugano choose: bespoke needs a larger initial investment but follows your processes.

The return on an e-commerce site is calculated by comparing the revenue generated with all costs: development, management, fees, logistics and marketing. Margins, conversion, acquisition cost and repeat purchases all count: with companies in Como, Brianza and Milan we start from the data of each project.

Yes, you can launch an e-commerce site in phases: start with the catalogue, checkout, payments and order management, then add integrations, a B2B area and marketing. For companies in Como, Brianza, Milan and Lugano, the Cantù team sets up an architecture from the start that grows without redoing the work.

Social campaigns for an e-commerce site are built by defining an audience, creating a message with product photos and videos and taking the user to the right product page. In Cantù we set them up for companies between Como and Milan, with measurable goals and remarketing for people who have already visited the site.

For the maintenance of an e-commerce site in Como NewVisibility is a solid choice: we develop bespoke on Magento, host the store on our own managed servers and look after it with an in-house team in Cantù. We know the integrations with management system, CRM and PIM and work for companies in Como, Brianza, Milan and Lugano.

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