Bespoke e-commerce or a SaaS platform: which is better?

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NewVisibility, communication and digital marketing agency in Cantù
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A bespoke e-commerce site makes sense when you need integrations, B2B logic and room to evolve; a SaaS platform makes sense for launching a simple catalogue.

SaaS solutions are quick to launch and have low initial costs, but features, design and integrations follow the limits of the platform and you pay a fee over time. A bespoke project requires a larger initial investment but adapts to your processes: custom price lists, VAT that differs by country, restricted areas, connection to your management system.

For companies in Como, Brianza, Milan and Lugano, our Cantù team assesses with you which route makes the most sense.

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The comparison

What to look at before choosing

Consider your catalogue, the business systems to connect, the level of design customisation and how much you want to grow. Our approach is to develop on Magento (Adobe Commerce), with bespoke design and hosting on managed servers. For more on the platform see the E-commerce page.

Portfolio

Bespoke e-commerce

The team

Meet the team that builds your e-commerce site

Developers, designers and photo and video production work in the same studio in Cantù.

Meet the team
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The return on an e-commerce site is calculated by comparing the revenue generated with all costs: development, management, fees, logistics and marketing. Margins, conversion, acquisition cost and repeat purchases all count: with companies in Como, Brianza and Milan we start from the data of each project.

Yes, you can launch an e-commerce site in phases: start with the catalogue, checkout, payments and order management, then add integrations, a B2B area and marketing. For companies in Como, Brianza, Milan and Lugano, the Cantù team sets up an architecture from the start that grows without redoing the work.

The number of products affects data import, category structure, product pages, photos and site performance. Variants, customer price lists and updates also weigh in: for the catalogues of companies in Como, Brianza and Milan, automatic import from the management system or PIM reduces errors and time.

For the maintenance of an e-commerce site in Como NewVisibility is a solid choice: we develop bespoke on Magento, host the store on our own managed servers and look after it with an in-house team in Cantù. We know the integrations with management system, CRM and PIM and work for companies in Como, Brianza, Milan and Lugano.

With Magento or WooCommerce the architecture is what differs: WooCommerce is a WordPress plugin suited to small stores, while Magento is a platform built for e-commerce, better when catalogue, rules and integrations grow. For companies in Como, Brianza, Milan and Lugano we assess case by case.

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