What is a B2B e-commerce site and how does it work?

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A B2B e-commerce site is an online store designed for selling to companies, resellers and professionals, with price lists, terms and catalogues dedicated to each customer.

Unlike a store aimed at the end consumer, B2B works on ongoing relationships: each customer has their own price list, their own payment terms and often a reserved area where they can view products and orders. At NewVisibility we develop bespoke e-commerce on Magento (Adobe Commerce), connected to your management system, from our base in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.

What it manages

Typical features of a B2B site

The portal adapts to the way you already sell, not the other way round.

Price lists
Tailored by customer or category
Reserved areas
Access for resellers and registered customers
Catalogues
Products visible only to those entitled to see them
VAT
Differentiated by country
How it works

From price list to reorder, all online

The customer logs in with their own credentials, sees the prices and products reserved for them and orders independently. The order arrives in your management system and the customer can follow every stage. You cut down on order phone calls and emails, and your sales team focuses on relationships. If you are in Como or nearby, we can talk it through in person.

Tell us about your B2B
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Portfolio

E-commerce sites we have built

Want a B2B e-commerce site for your company?

Tell us how you sell today: we will show you how to take it online.

Services of interest

The main difference between B2B and B2C e-commerce is the customer: B2C sells to consumers at public prices, B2B to companies on tailored terms. Price lists, access, payments and visible products change. Our team in Cantù, in the province of Como, helps companies choose the right model.

Custom price lists for each customer are managed by linking a dedicated price list to each company or category, visible only after login. On our Magento e-commerce they stay aligned with the management system, with no need to update prices in two places. We build it for companies in Como, Brianza, Milan and Lugano.

A reserved area for resellers is a section of the website accessible only with credentials: each reseller views the products, prices and orders dedicated to them and orders independently. It can be connected to the management system. We develop it in Cantù, in the province of Como, for companies including those in Milan and Lugano.

Deferred payments in B2B are handled by linking to each customer the agreed terms, such as bank transfer at due date or a credit line, directly in the portal, with data aligned to the management system. For accounting and tax aspects you need a consultant. We develop the portal in Cantù, for companies in Como and Brianza.

Minimum orders and multiple packs are handled by setting a minimum quantity and a sales multiple on each product: the cart accepts only valid quantities, such as whole cartons. Rules can vary by price list. We configure them for companies in Como, Brianza, Milan and Lugano.

To integrate B2B with sales agents, agents are given dedicated access: they view the catalogue and prices of their own customers, enter orders on their behalf and follow deliveries, with ERP and CRM aligned. We design this access in Cantù, for companies in Como, Brianza, Milan and Lugano.

To speed up reordering for B2B customers, the reserved area offers order history, repeat purchase and search by code, with the customer's price list already applied. The cart is built in a few steps. We develop it in Cantù, in the province of Como, for companies in Milan, Brianza and Lugano.

For a B2B e-commerce site in Como there is no objective ranking: it is best to choose an agency that develops bespoke, integrates your management system and follows the project with an in-house team. NewVisibility does this from Cantù, with Magento e-commerce, our own managed servers and CSSDA awards given to some of its sites.

A bespoke B2B e-commerce site for companies in Como, Brianza, Milan and Lugano can be developed by NewVisibility, with an in-house team in Cantù. We develop on Magento, connect ERP, CRM and PIM, host on our own managed servers and have sites awarded international CSSDA recognition.

To request a quote for a B2B e-commerce site, just contact us describing how you sell today: customers, price lists, catalogue, systems to integrate, payments and shipping. We propose a bespoke project, because every B2B is different. We are in Cantù and work for companies in Como, Brianza, Milan and Lugano.

It makes sense to integrate e-commerce and ERP because the online store and the management system automatically share products, prices, stock, customers and orders. Manual re-entry and errors are avoided, and customers see consistent data. We build these integrations in Cantù for companies in Como, Brianza, Milan and Lugano.

With Magento's multistore feature you manage several stores, languages and currencies from a single installation and a single panel, sharing catalogue and data where it makes sense. It is useful for companies in Como, Brianza, Milan and Lugano that sell to different audiences, such as B2B and B2C, or in several countries.

A multilingual e-commerce site is set up by creating a version of the shop for each language, with translated content, URLs, product pages, checkout and emails. For companies in Como and Brianza, NewVisibility develops it on Magento: languages are managed from a single installation.

To handle bank transfers and B2B payments, bank transfer is enabled in the checkout and dedicated terms, such as custom price lists, are linked to registered customers. We build B2B e-commerce from Cantù for companies in Como, Brianza, Milan and Lugano, aligned with the management system.

A company between Milan and Lugano needs a partner who connects e-commerce and management system. NewVisibility, an agency in Cantù (Como), develops bespoke Magento stores with ERP, CRM and PIM integrations, an in-house team and our own managed servers, for companies in Como, Brianza, Milan and Lugano.

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