When is it worth updating or redoing a corporate video?

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A corporate video should be updated when it no longer represents you

It is worth updating or redoing a corporate video when the company has changed: new premises, new products, a new team, a new visual identity. At NewVisibility, in Cantù in the province of Como, we assess with you what can be recovered from the existing footage and what needs to be reshot.

When an update is enough

If the content is still valid, the edit, graphics, music and text can be refreshed, and targeted new footage can be added if needed.

When it is worth redoing

If premises, people, products or logo have changed, an outdated video risks showing a different company: it is better to start again from a new concept.

When channels change

If the video no longer works on your website and social media because of format or pace, new versions can be created from the existing material.

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How to decide

A review together, no obligation

We look at your current video together with you and assess what still works, what needs refreshing and what does not. We work with companies in Como, Brianza, Milan and Lugano and, when it makes sense, we recover existing materials to keep the effort of the new project down. The quote is always tailored: find out what the cost of a video depends on.

Portfolio

Videos and projects delivered

Does your video still tell your company's story?

Show us your current video: together we will assess how to refresh it.

Services of interest

Entrusting your corporate video to a Cantù agency with its own crew and equipment means a single point of contact, no equipment hire and no handovers between suppliers. The in-house team follows the project from the idea to the edit, for companies in Como, Brianza, Milan and Lugano, with a tailored quote.

A production process video starts with a site visit to choose the phases that make your product unique. We film them with close-ups and smooth movements and build a clear story in the edit. From Cantù we work for companies in Como, Brianza and Milan, with formats for your website, trade fairs and social media.

A corporate video interview is built on a shared set of questions, with carefully designed set, lighting and audio, often with several cameras. In the edit we select the most effective passages. We shoot on site or in a dedicated space, for companies in Como, Brianza, Milan and Lugano, also creating short versions for social media.

An employer branding video shows real people, environments and daily work, with the voices of those who work at the company, not slogans. We produce it in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano that want to be known by candidates.

The main types of business video are corporate, product, events and trade fairs, interviews, production process and social content. The choice depends on goal, audience and channel: in Cantù we help companies in Como, Brianza and Milan identify the most suitable format.

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