How do you choose images for company social media?

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To choose images for company social media, it is best to start from the channel's objective, the audience and a recognisable style.

On social media, sharp images with a clear subject and a look consistent with the brand work best. With a planned photo shoot, in Cantù or at your premises between Como and Milan, you get shots designed for the formats of the different channels as well.

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Criteria

How to choose images

  • A clear subject that is legible even as a thumbnail
  • Consistency with the brand's colours and tone
  • A mix of product photos, people and behind the scenes
  • Framings with space for text and graphics
A single team

Photos, graphics and social media management

If you want ongoing support, see also the social media service: the photos are coordinated with the content published.

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Need photos for your social media?

Tell us about your brand: the Cantù team will get back to you.

Services of interest

To optimise images for SEO you need descriptive file names, alt text explaining what the photo shows, a suitable format and a low file size. These are good practices we handle together with the website, from Cantù, for companies in Como and Brianza.

An annual photo plan starts by listing the needs of the coming months, such as products, events, team and campaigns, and grouping them into a few targeted shoots. NewVisibility builds it in Cantù with companies in Como, Brianza and Milan.

To reuse a shoot across several channels, the uses are planned before shooting: framings with space for text, horizontal and vertical versions, formats prepared in post-production. We set it up this way for companies in Como, Brianza and Milan.

To get a return on your investment in professional photos, plan all their uses in the brief: website, social media, catalogues and advertising. A well-prepared shoot in Cantù or at your premises in Como provides images you can reuse for a long time, including for communications to Milan and Ticino.

A consistent look and feel is built with clear rules on light, colour, composition and setting, set by the creative direction and applied to every shoot. In Cantù, in the province of Como, we help brands between Brianza and Milan maintain it over time.

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