Social media campaigns for hotels and guest accommodation

Because social media campaigns for hotels show your property to the right people at the moment they choose where to stay. With targeted ads on Facebook and Instagram, videos and photos of the property, targeting by interests and area, and remarketing, your hotel gets chosen before guests even arrive, with a controlled budget and a clear report.

The cost of a social media campaign for a hotel depends on the goal, audience, area, platforms, content to be produced, duration and level of management. The advertising budget, paid to Facebook and Instagram, and the agency fee are separate items. NewVisibility, an agency in Cantù, sets the budget together with you and checks it every day.

To promote a hotel's offers and packages, each proposal can have its own campaign and a landing page dedicated to a single goal: people who click immediately find the information they need and can leave their details. The ads are shown to the audience suited to that offer, chosen by interests, age and area.

Remarketing for hotels reaches again, with a tailored message, people who have already visited your property's website without booking: they are one step away from choosing. Ads on Facebook and Instagram remind them of the property and the offer they saw. It relies on cookies and consent, to be checked with your privacy consultant.

In social ads for hotels, videos and photos of the property that let people experience the stay before booking work best: breakfast in the room, the lobby in the morning, the light on the terrace. Vertical content for reels and stories is also needed. NewVisibility produces videos and photos with its own team and equipment.

The audience for hotel ads is chosen by interests, behaviour, age and area, starting from the guests your property wants to attract. On top of this come audiences similar to your best customers and remarketing to people who visited your website. Targeting is adjusted every day based on how the audience responds.

Before a social media campaign for a hotel you need clear goals, an idea of the guests to reach, photos and videos of the property, the offers to promote and a website ready to receive visitors, with landing pages if needed. A mistake to avoid is starting without knowing what to measure. NewVisibility helps you prepare everything.

The results of hotel social media campaigns are measured through people reached, interactions and conversions, such as enquiries collected through landing pages and forms. The campaign is followed every day, adjusting course based on how the audience responds, and at the end NewVisibility delivers a clear report, without promising guaranteed results.

Social campaigns, a website and Google Ads for hotels play different roles: social media lets people discover your property, Google reaches those already searching for somewhere to stay, and the website, optimised for SEO and AIO, welcomes both and leads to an enquiry. NewVisibility, in Cantù, handles all these services for hotels and guest accommodation.

A good social media campaign agency for hotels defines goals, audience and budget with you, produces photos and videos of the property, checks spending every day and delivers clear reports. NewVisibility, an agency in Cantù, in the province of Como, works with hotels and guest accommodation in Como, Brianza, Milan, Lugano and Canton Ticino.