Investing in social media doesn't mean spending more, but spending better. For guest accommodation, the social campaign budget is defined together based on what you want to achieve, for example promoting a new offer or collecting enquiries. Then we keep it under control day by day, moving resources to the ads and audiences that perform best.
The factors we assess together before launching our social media campaigns for hotels and guest accommodation.
Before starting, we share with you how the budget will be split across audiences, ads and offers. During the campaign we test, measure and optimise along the way: if an ad or an audience performs better, we move resources there. At the end the report shows people reached, interactions and conversions.
Write to us: we start from your hotel's goals.
To promote a hotel's offers and packages, each proposal can have its own campaign and a landing page dedicated to a single goal: people who click immediately find the information they need and can leave their details. The ads are shown to the audience suited to that offer, chosen by interests, age and area.
Remarketing for hotels reaches again, with a tailored message, people who have already visited your property's website without booking: they are one step away from choosing. Ads on Facebook and Instagram remind them of the property and the offer they saw. It relies on cookies and consent, to be checked with your privacy consultant.
In social ads for hotels, videos and photos of the property that let people experience the stay before booking work best: breakfast in the room, the lobby in the morning, the light on the terrace. Vertical content for reels and stories is also needed. NewVisibility produces videos and photos with its own team and equipment.
The audience for hotel ads is chosen by interests, behaviour, age and area, starting from the guests your property wants to attract. On top of this come audiences similar to your best customers and remarketing to people who visited your website. Targeting is adjusted every day based on how the audience responds.
Before a social media campaign for a hotel you need clear goals, an idea of the guests to reach, photos and videos of the property, the offers to promote and a website ready to receive visitors, with landing pages if needed. A mistake to avoid is starting without knowing what to measure. NewVisibility helps you prepare everything.