To start on the right foot, it pays to line up a few essentials. Social campaigns for guest accommodation work best when goals, content and destination pages are ready and consistent with each other. If videos, photos or landing pages are missing, we can produce them with our in-house team.
The elements we review together before launching our social media campaigns for hotels and guest accommodation.
The most common mistakes are starting without clear goals, using images that don't really represent the property, sending people who click to a generic page instead of a dedicated landing page, and not checking the budget during the campaign. That is why we work with daily monitoring and a clear report at the end.
The results of hotel social media campaigns are measured through people reached, interactions and conversions, such as enquiries collected through landing pages and forms. The campaign is followed every day, adjusting course based on how the audience responds, and at the end NewVisibility delivers a clear report, without promising guaranteed results.
Social campaigns, a website and Google Ads for hotels play different roles: social media lets people discover your property, Google reaches those already searching for somewhere to stay, and the website, optimised for SEO and AIO, welcomes both and leads to an enquiry. NewVisibility, in Cantù, handles all these services for hotels and guest accommodation.
A good social media campaign agency for hotels defines goals, audience and budget with you, produces photos and videos of the property, checks spending every day and delivers clear reports. NewVisibility, an agency in Cantù, in the province of Como, works with hotels and guest accommodation in Como, Brianza, Milan, Lugano and Canton Ticino.
Because social media campaigns for hotels show your property to the right people at the moment they choose where to stay. With targeted ads on Facebook and Instagram, videos and photos of the property, targeting by interests and area, and remarketing, your hotel gets chosen before guests even arrive, with a controlled budget and a clear report.
The cost of a social media campaign for a hotel depends on the goal, audience, area, platforms, content to be produced, duration and level of management. The advertising budget, paid to Facebook and Instagram, and the agency fee are separate items. NewVisibility, an agency in Cantù, sets the budget together with you and checks it every day.