Social media campaigns for hotels and guest accommodation put your property in front of people planning a stay, rather than waiting for them to find it. At NewVisibility, a communication agency in Cantù, in the province of Como, we define goals, audience and budget with you and manage targeted ads on Facebook and Instagram, with a clear report at the end.
These are the foundations of our social media campaigns service, applied to hotels, boutique hotels and guest accommodation.
Investing in social media doesn't mean spending more, but spending better. We keep the budget under control day by day, moving resources to the ads and audiences that perform best, and adjust course based on how the audience responds. People who have already visited your website without booking can be reached again through remarketing.
The cost of a social media campaign for a hotel depends on the goal, audience, area, platforms, content to be produced, duration and level of management. The advertising budget, paid to Facebook and Instagram, and the agency fee are separate items. NewVisibility, an agency in Cantù, sets the budget together with you and checks it every day.
To promote a hotel's offers and packages, each proposal can have its own campaign and a landing page dedicated to a single goal: people who click immediately find the information they need and can leave their details. The ads are shown to the audience suited to that offer, chosen by interests, age and area.
Remarketing for hotels reaches again, with a tailored message, people who have already visited your property's website without booking: they are one step away from choosing. Ads on Facebook and Instagram remind them of the property and the offer they saw. It relies on cookies and consent, to be checked with your privacy consultant.
In social ads for hotels, videos and photos of the property that let people experience the stay before booking work best: breakfast in the room, the lobby in the morning, the light on the terrace. Vertical content for reels and stories is also needed. NewVisibility produces videos and photos with its own team and equipment.
The audience for hotel ads is chosen by interests, behaviour, age and area, starting from the guests your property wants to attract. On top of this come audiences similar to your best customers and remarketing to people who visited your website. Targeting is adjusted every day based on how the audience responds.