A weekend package, an events proposal, a seasonal offer: each one speaks to a different audience. With social campaigns for offers and packages we prepare specific ads and link them to a page designed for that single goal, so the path from ad to enquiry is short and measurable.
We choose the audience for each offer by interests, behaviour, age and area, and find new people similar to your best customers. Those who visited the landing page without leaving their details can be reached again through remarketing. We check the budget every day and at the end the report shows the results of each offer.
Remarketing for hotels reaches again, with a tailored message, people who have already visited your property's website without booking: they are one step away from choosing. Ads on Facebook and Instagram remind them of the property and the offer they saw. It relies on cookies and consent, to be checked with your privacy consultant.
In social ads for hotels, videos and photos of the property that let people experience the stay before booking work best: breakfast in the room, the lobby in the morning, the light on the terrace. Vertical content for reels and stories is also needed. NewVisibility produces videos and photos with its own team and equipment.
The audience for hotel ads is chosen by interests, behaviour, age and area, starting from the guests your property wants to attract. On top of this come audiences similar to your best customers and remarketing to people who visited your website. Targeting is adjusted every day based on how the audience responds.
Before a social media campaign for a hotel you need clear goals, an idea of the guests to reach, photos and videos of the property, the offers to promote and a website ready to receive visitors, with landing pages if needed. A mistake to avoid is starting without knowing what to measure. NewVisibility helps you prepare everything.
The results of hotel social media campaigns are measured through people reached, interactions and conversions, such as enquiries collected through landing pages and forms. The campaign is followed every day, adjusting course based on how the audience responds, and at the end NewVisibility delivers a clear report, without promising guaranteed results.