Many guests compare several properties before deciding. Remarketing works precisely in this phase: we put your hotel back in front of people who have already considered it, with a message consistent with the page they saw. At the same time we find new audiences similar to your best customers, to widen your pool of potential guests.
Remarketing starts from your property's website, which must be set up to recognise visitors in line with privacy rules: we check this together, and for legal aspects it is best to consult your own adviser. We check the budget every day. Discover how our social media campaigns work.
Remarketing and new audiences complement each other, as in all our social media campaigns for hotels and guest accommodation.
Write to us: together we set up remarketing for your property.
In social ads for hotels, videos and photos of the property that let people experience the stay before booking work best: breakfast in the room, the lobby in the morning, the light on the terrace. Vertical content for reels and stories is also needed. NewVisibility produces videos and photos with its own team and equipment.
The audience for hotel ads is chosen by interests, behaviour, age and area, starting from the guests your property wants to attract. On top of this come audiences similar to your best customers and remarketing to people who visited your website. Targeting is adjusted every day based on how the audience responds.
Before a social media campaign for a hotel you need clear goals, an idea of the guests to reach, photos and videos of the property, the offers to promote and a website ready to receive visitors, with landing pages if needed. A mistake to avoid is starting without knowing what to measure. NewVisibility helps you prepare everything.
The results of hotel social media campaigns are measured through people reached, interactions and conversions, such as enquiries collected through landing pages and forms. The campaign is followed every day, adjusting course based on how the audience responds, and at the end NewVisibility delivers a clear report, without promising guaranteed results.
Social campaigns, a website and Google Ads for hotels play different roles: social media lets people discover your property, Google reaches those already searching for somewhere to stay, and the website, optimised for SEO and AIO, welcomes both and leads to an enquiry. NewVisibility, in Cantù, handles all these services for hotels and guest accommodation.