How are the results of a hotel's social media campaigns measured?

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Concrete data so you always know what you have achieved.

A launched campaign is not a finished campaign. We monitor every day how the audience responds and move resources to the ads that perform best. At the end you receive a clear report with people reached, interactions and conversions: useful data to decide your property's next offers and campaigns. We go through the report with you, pointing out what worked and where it is worth investing.

Monitoring

Every day, not just at the end

The final report sums up daily work. Measuring conversions requires tracking tools correctly configured on your website, which we check together before starting. During the campaign we test different ads and audiences and optimise along the way. Discover our social media campaigns for hotels and guest accommodation.

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Report

What you find in the report

The main items you find in the end-of-campaign report, for each campaign and each offer.

Reach
People reached
Interactions
Clicks, comments, shares
Conversions
Enquiries from landing pages and forms
Offers
Results of each campaign

Want measurable campaigns for your property?

Write to us: together we set goals and reporting.

Services of interest

Social campaigns, a website and Google Ads for hotels play different roles: social media lets people discover your property, Google reaches those already searching for somewhere to stay, and the website, optimised for SEO and AIO, welcomes both and leads to an enquiry. NewVisibility, in Cantù, handles all these services for hotels and guest accommodation.

A good social media campaign agency for hotels defines goals, audience and budget with you, produces photos and videos of the property, checks spending every day and delivers clear reports. NewVisibility, an agency in Cantù, in the province of Como, works with hotels and guest accommodation in Como, Brianza, Milan, Lugano and Canton Ticino.

Because social media campaigns for hotels show your property to the right people at the moment they choose where to stay. With targeted ads on Facebook and Instagram, videos and photos of the property, targeting by interests and area, and remarketing, your hotel gets chosen before guests even arrive, with a controlled budget and a clear report.

The cost of a social media campaign for a hotel depends on the goal, audience, area, platforms, content to be produced, duration and level of management. The advertising budget, paid to Facebook and Instagram, and the agency fee are separate items. NewVisibility, an agency in Cantù, sets the budget together with you and checks it every day.

To promote a hotel's offers and packages, each proposal can have its own campaign and a landing page dedicated to a single goal: people who click immediately find the information they need and can leave their details. The ads are shown to the audience suited to that offer, chosen by interests, age and area.

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