For a fashion brand, visibility comes through Instagram, Pinterest and Google. At NewVisibility, a communication agency in Cantù, in the province of Como, we plan social media campaigns for fashion companies on Meta and Pinterest: objectives, audience and budget defined together, ads designed for each platform and daily monitoring. Find out how we work in the fashion sector.
In fashion, detail matters: the movement of a fabric, the cut of a garment, a texture. Social ads work when they combine a clear message, carefully crafted creative, the right format for each placement and a precise call to action. For campaigns we can use product videos, vertical content for reels and stories and AI-generated images that stay consistent with your brand.
Remarketing brings back to your website those who have already looked at the collection, while new audiences similar to your best customers grow your network with people who are genuinely in target.
From strategy to the final report, every stage of our social media campaigns is handled by our team, with testing and optimisation along the way.
The marketing strategy for Joia Paris sneakers, with social media management and sponsored campaigns.
Write to us: together we will define the objectives, audience and budget of your social campaign.
Because a fashion brand's visibility runs through Instagram, Pinterest and Meta's platforms. Social media campaigns for fashion companies show the collection to the right people, selected by interests, behaviour, age and area, with a budget checked every day, remarketing and a clear report on people reached, interactions and conversions.
With Instagram ads for fashion that show the detail: the movement of a fabric, the cut of a garment, a texture. They work when they combine a clear message, well-crafted creative, the right format for feed, reels and stories and a precise call to action, shown to an audience chosen by interests and age.
Often, yes: on Pinterest people look for ideas and are already in a discovery and buying phase. Pinterest campaigns for fashion reach high-intent users, showing your garments to people looking for inspiration for a style or an occasion. It is a particularly effective channel for visual sectors such as fashion and design.
With a social media campaign for a collection launch that starts from goals, audience and budget defined together, uses creative designed for feed, reels and stories and reaches both new people in your target and those who already know the brand. The budget is checked every day and moved to the ads that perform best.
Remarketing for fashion brings back to your website people who have already looked at the collection or interacted with your profiles, with tailored ads on Instagram, Facebook or Pinterest. Someone who viewed a garment without buying is one step from deciding: a targeted message reaches them while they are still choosing.
Targeting for fashion social campaigns identifies people by interests, behaviour, age and area, and shows each group the ad designed for them. On top of this come remarketing to people who already know the brand and new audiences similar to your best customers: less waste, more contacts that really count.
For fashion, the most used social ad formats are feed, reels and stories: in the feed a garment is viewed calmly, in reels it comes to life, in stories it fills the screen. We can use product videos, vertical content and AI-generated images, always consistent with the brand and with a precise call to action.
The budget of a fashion social media campaign depends on goals, audience, markets, platforms and timing, for example a collection launch. We define it together in line with your goals and check it every day, moving resources to where they perform best: spending better, not more.
The results of fashion social media campaigns are measured with data: people reached, interactions and conversions, such as visits to the collection, enquiries or purchases. We follow the campaign every day, adjusting course based on how the audience responds, and deliver a clear report at the end.
A good social campaign agency for fashion knows how to showcase the product, defines goals, audience and budget with you, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with brands in Como, Milan and Lugano, with an in-house team that also produces videos and content.