Instagram is the visual channel par excellence, and for a fashion brand it is often the first place a collection is discovered. Instagram ads for fashion sit naturally among the content people watch every day and rely on striking images and videos. At NewVisibility we choose the format, message and audience for each ad, and measure what works.
In the feed a garment is viewed calmly, in reels it comes to life, in stories it fills the screen. We prepare product videos, vertical content and AI-generated images, always consistent with your brand, and adapt them to each placement. It is part of our social media campaigns for fashion companies.
We choose the audience by interests, behaviour, age and area and find new people similar to your best customers. Those who have already seen the collection on your website can be reached again through remarketing. We check the budget every day and at the end you receive a clear report.
Every ad leads to a clear next step, such as the product or collection page on your website.
The marketing strategy for Joia Paris sneakers, with social media management and sponsored campaigns.
Often, yes: on Pinterest people look for ideas and are already in a discovery and buying phase. Pinterest campaigns for fashion reach high-intent users, showing your garments to people looking for inspiration for a style or an occasion. It is a particularly effective channel for visual sectors such as fashion and design.
With a social media campaign for a collection launch that starts from goals, audience and budget defined together, uses creative designed for feed, reels and stories and reaches both new people in your target and those who already know the brand. The budget is checked every day and moved to the ads that perform best.
Remarketing for fashion brings back to your website people who have already looked at the collection or interacted with your profiles, with tailored ads on Instagram, Facebook or Pinterest. Someone who viewed a garment without buying is one step from deciding: a targeted message reaches them while they are still choosing.
Targeting for fashion social campaigns identifies people by interests, behaviour, age and area, and shows each group the ad designed for them. On top of this come remarketing to people who already know the brand and new audiences similar to your best customers: less waste, more contacts that really count.
For fashion, the most used social ad formats are feed, reels and stories: in the feed a garment is viewed calmly, in reels it comes to life, in stories it fills the screen. We can use product videos, vertical content and AI-generated images, always consistent with the brand and with a precise call to action.