Is Pinterest useful for a fashion brand's campaigns?

With a social media campaign for a collection launch that starts from goals, audience and budget defined together, uses creative designed for feed, reels and stories and reaches both new people in your target and those who already know the brand. The budget is checked every day and moved to the ads that perform best.

Remarketing for fashion brings back to your website people who have already looked at the collection or interacted with your profiles, with tailored ads on Instagram, Facebook or Pinterest. Someone who viewed a garment without buying is one step from deciding: a targeted message reaches them while they are still choosing.

Targeting for fashion social campaigns identifies people by interests, behaviour, age and area, and shows each group the ad designed for them. On top of this come remarketing to people who already know the brand and new audiences similar to your best customers: less waste, more contacts that really count.

For fashion, the most used social ad formats are feed, reels and stories: in the feed a garment is viewed calmly, in reels it comes to life, in stories it fills the screen. We can use product videos, vertical content and AI-generated images, always consistent with the brand and with a precise call to action.

The budget of a fashion social media campaign depends on goals, audience, markets, platforms and timing, for example a collection launch. We define it together in line with your goals and check it every day, moving resources to where they perform best: spending better, not more.