There is no single budget that suits every fashion brand. It depends on what you want to achieve, such as building brand awareness, launching a collection or bringing visits to your website, how wide the audience is, and the markets and platforms chosen. We define with you a budget in line with your goals and keep it under control day by day: we test, measure and optimise along the way.
The factors we assess together before launching our social media campaigns for fashion companies. Before starting, we share with you how the budget will be split across platforms, audiences and ads.
We follow the campaign every day: if an ad, a format or an audience performs better, we move resources there. At the end the report shows people reached, interactions and conversions, so you always know what you achieved and can decide how to invest next season.
The budget can also be concentrated on key moments of the season, such as a collection release.
The marketing strategy for Joia Paris sneakers, with social media management and sponsored campaigns.
The results of fashion social media campaigns are measured with data: people reached, interactions and conversions, such as visits to the collection, enquiries or purchases. We follow the campaign every day, adjusting course based on how the audience responds, and deliver a clear report at the end.
A good social campaign agency for fashion knows how to showcase the product, defines goals, audience and budget with you, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with brands in Como, Milan and Lugano, with an in-house team that also produces videos and content.
Because a fashion brand's visibility runs through Instagram, Pinterest and Meta's platforms. Social media campaigns for fashion companies show the collection to the right people, selected by interests, behaviour, age and area, with a budget checked every day, remarketing and a clear report on people reached, interactions and conversions.
With Instagram ads for fashion that show the detail: the movement of a fabric, the cut of a garment, a texture. They work when they combine a clear message, well-crafted creative, the right format for feed, reels and stories and a precise call to action, shown to an audience chosen by interests and age.
Often, yes: on Pinterest people look for ideas and are already in a discovery and buying phase. Pinterest campaigns for fashion reach high-intent users, showing your garments to people looking for inspiration for a style or an occasion. It is a particularly effective channel for visual sectors such as fashion and design.