How are the results of fashion social media campaigns measured?

Likes and followers are not enough: what counts is who you reach and what they do next.

Measuring means always knowing what you have achieved. During the campaign we monitor every day how the audience responds and move resources to the ads, formats and audiences that perform best. At the end you receive a clear report with people reached, interactions and conversions: concrete data to decide your brand's next steps. So every choice is based on real figures.

Report

What you find in the report

The report is not just a list of figures: we go through it with you and point out what worked and what to improve, as in all our social media campaigns for fashion companies.

Measuring conversions on the website requires correctly configured tracking tools: we check them together before starting, so the report data is reliable and comparable from one campaign to the next.

Reach
People reached
Interactions
Clicks, comments, shares, saves
Conversions
Visits, enquiries or purchases
Optimisations
What we changed along the way

Test

Several ads and audiences compared in the first days.

Measure

Data checked every day, to see how the audience responds.

Optimise

Resources moved to what performs, and useful pointers for the next campaign and the next collection.

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Portfolio

Social media campaigns for fashion

The marketing strategy for Joia Paris sneakers, with social media management and sponsored campaigns.

Want to know what your communication really delivers?

Write to us: we set up a measurable campaign.

Services of interest

A good social campaign agency for fashion knows how to showcase the product, defines goals, audience and budget with you, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with brands in Como, Milan and Lugano, with an in-house team that also produces videos and content.

Because a fashion brand's visibility runs through Instagram, Pinterest and Meta's platforms. Social media campaigns for fashion companies show the collection to the right people, selected by interests, behaviour, age and area, with a budget checked every day, remarketing and a clear report on people reached, interactions and conversions.

With Instagram ads for fashion that show the detail: the movement of a fabric, the cut of a garment, a texture. They work when they combine a clear message, well-crafted creative, the right format for feed, reels and stories and a precise call to action, shown to an audience chosen by interests and age.

Often, yes: on Pinterest people look for ideas and are already in a discovery and buying phase. Pinterest campaigns for fashion reach high-intent users, showing your garments to people looking for inspiration for a style or an occasion. It is a particularly effective channel for visual sectors such as fashion and design.

With a social media campaign for a collection launch that starts from goals, audience and budget defined together, uses creative designed for feed, reels and stories and reaches both new people in your target and those who already know the brand. The budget is checked every day and moved to the ads that perform best.

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