Social media campaigns for fashion bring the collection in front of people who can actually buy it, instead of relying on organic visibility alone. At NewVisibility, a communication agency in Cantù, in the province of Como, we define goals, audience and budget with you, prepare ads designed for each platform and follow them every day, testing and optimising along the way.
These are the foundations of our social media campaigns service, applied to a fashion brand. Every element is decided together and reviewed based on data.
Investing in social media doesn't mean spending more, but spending better. We keep the budget under control day by day, moving resources to the ads and audiences that perform best. At the end you receive a clear report, so you always know what you achieved.
Discover how we set up our social media campaigns for fashion companies.
The marketing strategy for Joia Paris sneakers, with social media management and sponsored campaigns.
Write to us: together we define goals, audience and budget.
With Instagram ads for fashion that show the detail: the movement of a fabric, the cut of a garment, a texture. They work when they combine a clear message, well-crafted creative, the right format for feed, reels and stories and a precise call to action, shown to an audience chosen by interests and age.
Often, yes: on Pinterest people look for ideas and are already in a discovery and buying phase. Pinterest campaigns for fashion reach high-intent users, showing your garments to people looking for inspiration for a style or an occasion. It is a particularly effective channel for visual sectors such as fashion and design.
With a social media campaign for a collection launch that starts from goals, audience and budget defined together, uses creative designed for feed, reels and stories and reaches both new people in your target and those who already know the brand. The budget is checked every day and moved to the ads that perform best.
Remarketing for fashion brings back to your website people who have already looked at the collection or interacted with your profiles, with tailored ads on Instagram, Facebook or Pinterest. Someone who viewed a garment without buying is one step from deciding: a targeted message reaches them while they are still choosing.
Targeting for fashion social campaigns identifies people by interests, behaviour, age and area, and shows each group the ad designed for them. On top of this come remarketing to people who already know the brand and new audiences similar to your best customers: less waste, more contacts that really count.