How does remarketing work for a fashion brand?

People who have already looked at a garment on your website are the audience closest to buying.

It often happens in fashion: someone looks at a garment, saves it, puts it off. Remarketing exists precisely for this. We reach again those who visited your website or interacted with your social profiles, with an ad that picks up on what they saw. At the same time we find new audiences similar to your best customers, to grow your network with people who are genuinely in target.

How it works

A tailored message for people who already know you

Remarketing starts from your website and profiles: those who visited them can find the collection again on Instagram, Facebook or Pinterest. The message changes based on what they looked at and we check the budget every day. To do this the website must be set up to recognise visitors in line with privacy rules: we check this together, and for legal aspects it is best to consult your own adviser.

Audiences

Audiences that work together

Remarketing and new audiences complement each other, as in all our social media campaigns for fashion companies.

Website visitors

People who have already seen the collection

Social interactions

People who interacted with your profiles

Similar audiences

People similar to your best customers

Portfolio

Social media campaigns for fashion

The marketing strategy for Joia Paris sneakers, with social media management and sponsored campaigns.

Joia Paris

Joia Paris Marketing strategy

Marketing

Want to reconnect with people who have seen your collection?

Write to us: together we set up remarketing.

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Targeting for fashion social campaigns identifies people by interests, behaviour, age and area, and shows each group the ad designed for them. On top of this come remarketing to people who already know the brand and new audiences similar to your best customers: less waste, more contacts that really count.

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For fashion, the most used social ad formats are feed, reels and stories: in the feed a garment is viewed calmly, in reels it comes to life, in stories it fills the screen. We can use product videos, vertical content and AI-generated images, always consistent with the brand and with a precise call to action.

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The budget of a fashion social media campaign depends on goals, audience, markets, platforms and timing, for example a collection launch. We define it together in line with your goals and check it every day, moving resources to where they perform best: spending better, not more.

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The results of fashion social media campaigns are measured with data: people reached, interactions and conversions, such as visits to the collection, enquiries or purchases. We follow the campaign every day, adjusting course based on how the audience responds, and deliver a clear report at the end.

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A good social campaign agency for fashion knows how to showcase the product, defines goals, audience and budget with you, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with brands in Como, Milan and Lugano, with an in-house team that also produces videos and content.

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