Consistency is built on a few elements, applied steadily to every newsletter.
Brand
A newsletter recognisable at first glance
To make a newsletter consistent with your brand you need colours, fonts, tone of voice and image style identical to those of your website and other materials. In Cantù, in the province of Como, we start from your visual identity and turn it into an email layout, so companies in Como, Brianza and Milan stay recognisable in every send.
If your brand still needs to be defined, we first work on the visual identity and logo.
What we keep aligned
The touchpoints with your brand
- Brand colours and fonts
- Tone of voice in the copy
- Photo and video style Photography services
- Consistency with website and social media
A reusable newsletter template is a modular structure of blocks (header, text, image, button, footer) to combine in every send without redoing the design. In Cantù, near Como, we design it to measure for companies between Brianza and Milan.
A newsletter readable on smartphone has a single column, suitable font sizes, short paragraphs, light images and large buttons. In Cantù, in the province of Como, we design starting from the small screen, which your contacts in Como, Brianza, Milan and Lugano use every day.
Newsletter code is different because email programs support only part of web technologies and interpret them differently. In Cantù, in the province of Como, we write it specifically for email, so messages for Como, Brianza and Milan display properly.
The automatic welcome email goes out right after sign-up, thanks the new contact and explains what they will receive. NewVisibility, an agency in Cantù in the province of Como, prepares it with responsive design and copy consistent with your brand for companies in Como, Brianza, Milan and Lugano.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.