A good mix of topics avoids talking only about offers and keeps interest alive over time.
Content ideas
What you can talk about in your newsletters
- Product or service news
- Practical advice and guides
- Events, trade fairs and initiatives
- Stories from the company and the team
From reports to content
Listening to the data to choose topics
Reports on opens and clicks show which topics attract the most attention. With contact segmentation you can then offer each group the most suitable themes. If you want to strengthen your digital channels, see also social media management.
What should you tell your contacts?
Write to us from Como, Brianza, Milan or Lugano: we will build a content plan together.
The right newsletter frequency is the one you can maintain with quality content: regularity matters more than quantity. It depends on goal, audience and available material, and is adjusted by reading the reports. For companies in Como, Brianza and Milan we set the pace together, starting from Cantù.
A newsletter calendar is built by collecting key dates and moments of the year, assigning a theme and a goal to each send, and coordinating newsletter, website and social media. Our Cantù team plans together with companies in Como, Brianza and Milan, so every message arrives at the right time.
To write a short, clear newsletter, choose a single main message, use short sentences and light paragraphs, and offer one call to action; deeper content stays on the website. With the companies in Como and Brianza we follow from Cantù, cutting the superfluous almost always improves reading on smartphones.
To segment by language, interests or customer type you attach a profile detail to each contact, collected in the form or inferred from clicks, and use it as a filter before sending. From Cantù we set this up for companies in Como, Brianza and Lugano that write to different customers.
To automatically send website news, the newsletter reads newly published content, such as articles or products, and places it in an already laid-out message. NewVisibility, in Cantù near Como, builds this for companies in Como, Brianza and Milan.