How do you switch to a new newsletter provider?

The switch

Moving to a new provider, in an orderly way

To change newsletter provider you export the list from your current service, check contacts and subscriptions, reuse the design and set up the new sending with a period of support. NewVisibility, in Cantù in the province of Como, supports companies in Como, Brianza and Milan through this switch without interrupting communication with your customers.

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Collecting the data

You obtain the list, the history of subscriptions and unsubscriptions, templates and access from your current provider.

Checking and cleaning

The list is checked, invalid addresses are removed and segments are organised by language, interests and customer type.

New sending

The design is adapted, the sending technique is set up and the first newsletter with the new system is scheduled.

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The most delicate part concerns data and consent, to be checked with your consultant.

We do not provide legal advice: we help on the technical side and refer you to your consultant or DPO for consent matters. For the general picture see Privacy of forms and newsletters.

Portfolio

Our work

Contact

Want to change provider?

Tell us about your current situation: together we will assess how to move to our platform.

Contact us
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Newsletter, social media and creative strategy work together by sharing goals, tone and calendar: social media help people discover the brand, the newsletter speaks directly to contacts. The Cantù team coordinates the channels for companies in Como, Brianza and Milan, so the message stays consistent.

NewVisibility manages newsletters for furniture, fashion, industry, pharmaceuticals, institutions, services and horeca. From our Cantù office, in the province of Como, we support companies in Como, Brianza, Milan and Canton Ticino, adapting content and sending pace to each sector's audience.

The questions to ask an email marketing agency concern who handles design, lists and sending, how deliverability is managed and what reports you receive. From Cantù, for companies in Como, Brianza and Milan, we advise also asking where contacts are stored and how subscriptions and unsubscriptions are handled.

To connect the newsletter to your website you add sign-up forms to the site that send contacts directly to the sending platform. NewVisibility develops the website in Cantù, near Como, and also manages the newsletter for companies in Como, Brianza, Milan and Canton Ticino.

Whoever manages the newsletter in a company needs to write clear copy, handle design, manage contacts and read reports. If some skills are missing, the Cantù team supports companies in Como, Brianza and Milan with the more technical parts.

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