What does the person managing the newsletter in a company need to know?

Skills

What the person looking after the newsletter needs to know

Whoever manages the newsletter in a company does not need to be a technician, but does need some basic skills. We explain them to people working in Como, Brianza and Milan.

Writing
Clear, short copy suited to your readers.
Eye for design
Attention to images, order and brand consistency.
Contact management
Understanding lists, segments, subscriptions and unsubscriptions.
Reading reports
Interpreting opens, clicks and behaviour.
Organisation
Planning sends and keeping to the calendar.
Support

If these skills are missing, we support you

If your company does not have all the skills, the NewVisibility team in Cantù, in the province of Como, can cover the missing parts: design, the technical side or the whole management, also together with our SEO content writing.

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Your team

One contact person is enough

Often one person from marketing or communications, well trained and with the right support, is enough, for companies between Milan and Lugano.

Portfolio

Some of our work

Contact

Don't have the skills yet? Let's start together

We help you understand what to manage in-house and what to leave to us.

Contact us
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An agency's own newsletter platform can be customised and integrated with your website and management system, while an external service is more standard. NewVisibility, in Cantù in the province of Como, works with its own platform for companies in Como, Brianza and Milan.

Contact data is stored on servers managed by NewVisibility, with tidy lists synchronised with your website and management system. From Cantù, in the province of Como, we support companies between Milan and Lugano; for consent and legal obligations we recommend speaking with your consultant or DPO.

The newsletter migration to our platform involves analysing what you use today, an orderly transfer of contacts and a check of the sending. From Cantù we handle the switch for companies in Como, Brianza and Milan, without interrupting your communications.

A full newsletter service includes responsive design, contact management, subscriptions and unsubscriptions, carefully run sending and reports on opens and clicks. NewVisibility provides it from Cantù for companies in Como, Brianza and Milan, with the option to delegate everything or manage the platform on your own.

A newsletter is regular, informative communication, while email marketing covers every email you send: promotions, invitations, campaigns and automations. For companies in Como and Brianza, NewVisibility in Cantù helps you choose the right tool for your goals.

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