What questions should you ask an email marketing agency?

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The questions to ask an email marketing agency concern who does what, how sending works and how results are measured.

Before entrusting your newsletter, it is worth asking clearly who handles design, lists and sending, how deliverability is managed and what reports you receive. In Cantù, in the province of Como, we talk about this every day with companies in Como, Brianza and Milan: a good agency answers with concrete examples, not slogans.

Who does what

Ask who handles design, contacts, sending and reports, and whether the team works in-house or relies on external suppliers.

How it is sent

Ask them to explain the sending technique and how the agency looks after delivery to your contacts' inboxes.

What you receive

Check which reports you receive on opens, clicks and behaviour, and how they are reviewed with you.

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NewVisibility, communication and digital marketing agency in Cantù
To check

Lists, consent and data ownership

Ask where contacts are stored, how subscriptions and unsubscriptions are handled and how the list stays aligned with your website and management system. On consent there are no generic answers: for legal matters speak with your consultant or DPO and read more in Privacy of forms and newsletters. Companies between Como and Milan that also serve customers in Ticino need this in particular.

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Portfolio

How we work, in practice

Any other questions about the newsletter?

Write to us: we will gladly clarify, from Cantù to Como and Milan.

Services of interest

A full newsletter service includes responsive design, contact management, subscriptions and unsubscriptions, carefully run sending and reports on opens and clicks. NewVisibility provides it from Cantù for companies in Como, Brianza and Milan, with the option to delegate everything or manage the platform on your own.

Entrusting your newsletter to a Cantù agency means having a single nearby point of contact for design, contacts, sending and reports. NewVisibility has an in-house team with development, photo, video and marketing, our own managed servers and CSSDA awards: a solid choice for companies in Como, Brianza and Milan.

For Como companies, NewVisibility's newsletter includes responsive design, contact segmentation, careful sending and reports on opens and clicks. We work from Cantù, in the province of Como, for sectors such as furniture, fashion, industry and services, with management delegated to the agency or run on your own on the platform.

A reusable newsletter template is a modular structure of blocks (header, text, image, button, footer) to combine in every send without redoing the design. In Cantù, near Como, we design it to measure for companies between Brianza and Milan.

Segmenting a database means splitting contacts into homogeneous groups, by language, interests or customer type, to send each one relevant content. For companies in Como, Brianza and Milan we set up segments in the sending platform, so every newsletter reaches the right person with the right message.

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