What a grid is made of
The basic elements are decided before laying out, not during.
To choose readable fonts and typographic hierarchies it is best to use a few well-matched typefaces, with clear levels for headline, subheading and body text, consistent with the brand. This is the work we do in Cantù for catalogues and brochures of companies in Como, Brianza and Milan.
White space in a layout gives the page room to breathe and makes a few carefully chosen images stand out, alternating full and lighter pages for a good reading rhythm. In the projects we follow from Cantù for companies in Como, Brianza and Milan, empty space guides the eye and enhances the product.
The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.
To choose the paper for a catalogue or a brochure you consider use, number of images, desired feel and durability. In Cantù, in the province of Como, we compare the options with partner printers, including on samples, for companies in Como, Brianza and Milan.
A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.