How are large-format prints for trade fairs and events produced?

A large-format print for trade fairs and events starts from the reading distance, the available space and the message to get across in a few seconds.

In Cantù, in the province of Como, we design and have roll-ups, banners, streamers, forex panels and window graphics printed for companies in Como, Brianza and Milan. We work with local partner printers and remain your single point of contact, from graphics to the final check.

Large formats

The materials you may need for a trade fair

Each support has a different job: choosing the right combination depends on the stand, the location and the type of event.

Roll-ups
Vertical graphics that are easy to transport and set up
Banners
Large messages for entrances, walls and passageways
Streamers
Visibility from afar for events and outdoor spaces
Forex panels
Rigid surfaces for stand setups and displays
Window graphics
Graphics applied to shop windows and transparent surfaces
How we work

From graphics to print, with a single point of contact

Our in-house team in Cantù takes care of the graphics, chooses materials and finishes according to the desired effect and follows production at the partner printers in the province of Como. If needed, we complete the event with event videos and photo shoots produced in-house.

Talk to us about your event
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Portfolio

Some of our work

Contact

Have a trade fair coming up?

Tell us the dates, spaces and goals: from Cantù we help you prepare materials for Como, Milan and Canton Ticino.

Contact us
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A trade fair calls for recognition elements such as banners and streamers, information elements such as roll-ups and forex panels, and welcoming ones such as window graphics. In Cantù we help companies in Como and Brianza choose only the supports useful for their stand.

A roll-up is a vertical graphic that is easy to transport, a banner covers walls and passageways, a streamer gives visibility from a distance. For companies in Como and Brianza, from Cantù we choose the support according to the space, location and message of the event.

Graphics readable from a distance are designed starting from the reading distance: a single message, strong contrast, sturdy typefaces and images of quality suited to the format. Our Cantù team works this way for companies in Como, Brianza and Milan.

Forex is a rigid panel on which a graphic is printed, window graphics are an adhesive graphic for glass and shop windows. From Cantù we design and have these supports produced for stands, showrooms and offices of companies in Como and Brianza.

The graphics of a stand are prepared starting from measurements and floor plan, then message, materials and brand files are defined, checking the trade fair regulations. In Cantù we support companies in Como, Brianza and Milan at every step, from design to print.

Outdoors you need supports designed to withstand sun, wind and rain, indoors visual quality and ease of installation matter. From Cantù we help companies in Como and Brianza choose the material according to location and length of exposure.

You coordinate them by starting from a single message, with the same colours and tone across prints and videos. In Cantù our in-house team takes care of graphics, photos and footage for companies in Como, Brianza and Milan, so the stand and the content tell the story of the same company.

You start from the guidelines of the trade fair organiser: stand dimensions, setup rules and delivery deadlines, then graphics and printing. From our office in Cantù, near Milan, we help companies in Como and Brianza organise everything in advance.

You can turn to NewVisibility, an agency in Cantù in the province of Como: we design the graphics and coordinate printing with local partner printers, with a single point of contact who checks the work before delivery.

Because it reduces the hand-offs between suppliers and keeps message, materials and quality consistent. NewVisibility, in Cantù, follows graphics and printing for companies between Como, Milan and Lugano, with an in-house photo, video and development team and a single point of contact.

The formats of flyers and posters follow standard paper sizes: small and handy for flyers, large for posters to be read from a distance. The choice depends on distribution, amount of content and production. For companies in Como, Brianza and Milan we define it together from our Cantù studio.

Between a short run and a long run the printing technique, materials, planning and checks change. NewVisibility, in Cantù in the province of Como, handles both with the same point of contact, from the small job to complex production for companies in Como, Brianza and Milan.

Lamination, die-cutting and embossing are finishes that protect the printed piece, give it a particular shape and add details you can feel. In Cantù, in the province of Como, we assess them case by case with companies in Como, Brianza and Milan.

The resolution for printing is much higher than for the web and depends on the final format: the image must be supplied at the actual print size, otherwise it looks pixelated. For companies between Como, Cantù and Milan we check every image before it goes to the printer.

To plan printed materials for trade fairs, launches and commercial seasons you start from the event date and work backwards, setting deadlines for graphics, approval and production. From Cantù we coordinate printing, photo and video for companies in Como, Brianza and Milan.

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