For a flyer you choose formats that are easy to hold and hand out, while the poster uses large dimensions designed to be read from a distance. In Cantù we help companies in Como and Brianza choose the format according to where the material will be used and how the printer will produce it.
There is no best format in absolute terms: it depends on these factors.
A coordinated project can include several formats with the same graphics. For larger prints see also the Graphics page.
The message of a promotional flyer is written starting from the benefit for the reader: a specific headline, a few clear sentences and a single call to action. For companies in Cantù, Como and Milan we define copy and graphics together, so the message stays readable and consistent with your brand.
A QR code on printed materials should be large enough, with good contrast, accompanied by a line explaining what you will find after scanning and tested before printing. There is only one call to action, with a clear verb. For companies in Como and Brianza we handle it in Cantù.
To measure the effectiveness of a flyer or a poster you first define the goal and link the printed piece to a trackable action, such as a dedicated QR code or a specific web address. We help companies in Como, Brianza and Milan set this up from the design stage in Cantù.
Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.
To coordinate print, website and campaigns you need consistent message, images and calls to action on every channel. NewVisibility, in Cantù in the province of Como, follows paper, web and marketing with the same team, for companies in Como, Brianza and Milan.
